Your Korean friend
for smarter skincare.
My non-korean friend keeps asking me if this is genuine. Ladies I made something for you - You can ask anytime how you would to me.
- from your Korean girlie
Korean Girlie Proven
We let you know where you could buy them from in the UK!
Beauty News
View allTrend
Do reedleshots really make skincare sink in?
May 24, 20264 min read
Why the prickly viral step can feel clever on calm skin, and why barrier-damaged skin should pause.
Drop
A collagen patch you put near your mouth?
May 22, 20263 min read
The strange little patch is more beauty moment than miracle, but it explains a lot about viral K-beauty.
Explainer
What is a collagen balm stick even for?
May 21, 20262 min read
The pocket balm is not a face cream replacement. It is a glossy top-up for dry-looking spots.
SPF
Why do Koreans keep sunsticks in their bags?
May 20, 20263 min read
It is about reapplying SPF without sticky hands, ruined makeup, or that greasy sunscreen feeling.
Routine
Why is everyone going softer with exfoliation?
May 19, 20264 min read
The newer glow routine is less scrub-and-regret, more low-dose polish plus barrier repair.