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Brand Story
ABIB
Minimal packaging and sheet-mask culture
How I would explain it
Abib has that minimal, clean Korean packaging feeling. People often know it through sheet masks and heartleaf-style calming products, so I think of it as a nice reset-day brand.
Known for
- Gummy sheet masks
- heartleaf care
- minimal design
Good when you want your skincare shelf to look calm and your skin to feel comforted.